WANT TO BECOME THE HIGHEST PAID
PROFESSIONAL IN YOUR INDUSTRY?
Discover How in this Free Video, “The Value Gap”
Mike Koenigs Interviews John Lee Dumas About Entrepreneur on Fire, Podcasting and Creating a Successful Media Empire
November 30, 2015
In this 76-minute interview, presenter Mike Koenigs is joined by the creator and host of the Entrepreneur On Fire podcast, John Lee Dumas. Listen as Mike and John talk about the challenges of creating a thriving podcast, and share some of their secrets for obtaining entrepreneurial success.
Time Stamped Show Notes:
- 00:10 – Introduction of John Lee Dumas
- 01:15 – The intention behind today’s interview
- 01:30 – Getting a podcast (audio or video off the ground)
- 01:40 – How to build an audience
- 02:12 – Who John Lee Dumas is, and what Entrepreneur On Fire is
- 02:50 – The importance of passion in avoiding failure
- 04:25 – It’s Net Profit that gets entrepreneurs excited
- 05:55 – What is it that makes for the biggest success?
- 06:10 – Consistency, relating to the audience, and finding a hook
- 07:11 – John defines the Keys to his success
- 08:25 – Free. Valuable. Consistent.
- 08:40 – FREE is immensely important—it is the catalyst to proving yourself, earning trust, and then earning money
- 10:00 – No one starts with value
- 11:45 – It took John 6 months to even get a dollar in the door
- 13:15 – If starting from scratch, John what would John create?
- 15:10 – Probably a podcast, but a highly specific niche podcast
- 15:40 – Get DEEP in the weeds
- 18:08 – The problem that most people have when the start video podcasting?—they don’t focus on the audio—the audio has to be outstanding
- 19:12 – Talking about episode duration
- 19:40 – 51% of all audio listened to in cars is streamed now
- 20:38 – Determining duration is about knowing your avatar—that ONE perfect listener
- 22:19 – John Lee Dumas defines his avatar, Jimmy
- 25:25 – Why Mike was bored with his business
- 26:22 – Build a business that reflects your personality
- 27:39 – Everything is about building that first little bit of momentum
- 29:05 – www.YEN.tv/eofire
- 29:54 — John talks about his team with Kate and their virtual assistants
- 31:15 – Mike’s job hiring hack
- 31:45 – SparkHire
- 33:40 – Virtual Staff Finder
- 35:15 – SnagIt and Jing
- 37:00 – John starts his VA’s at $450 a month for 40-Hours per week
- 37:20 – 30 Days to get a VA functionally competent
- 38:30 – Knowledge Management Redundancy
- 40:45 – Who Pays Versus Who Buys
- 41:40 – Timing needs to be impeccable
- 43:00 – Just because you’ve created a narrow, niche avatar doesn’t mean you won’t appeal to a broader audience
- 44:50 – The breakdown of listenership access
- 46:53 – Where the useable, useful feedback comes from
- 47:24 – Rotating 10 unique intros and outros
- 47:54 – Lead Digits
- 52:00 – Talking social media platforms
- 52:19 – The best social growth is coming out of Instagram, combined with the Facebook and Twitter Buttons
- 54:44 – The typical production week of Entrepreneur on Fire
- 55:28 – Finding a simple, ready-made formula and employing it as a crutch
- 56:05 – Don’t let your guest get away with clichés and vague answers—get to the heart of the story
- 57:19 – STOP RECREATING THE WHEEL
- 59:39 – John tries to keep his podcast recordings between 30-60 days from release
- 61:00 – The delivery methods of Entrepreneur on Fire
- 62:00 – The goal of Mike Koenigs show
- 64:34 – John speaks to the holes in Mike’s plan, approach, and design for the show
- 68:08 – Additional recommendations and suggestions for the show from John as it relates to Mike’s personality
- 70:44 – LAUNCHING the show is going to be vital—the first 100 days can make or break the program
- 71:37 – Forget the 100 day plan—execute a 56 day plan
- 72:22 – Forget “download” or “listen” get people to “SUBSCRIBE”
- 72:55 – Then get those subscribers to review you—create a giveaway or FREE offer to generate those reviews
- 74:01 – Episode 000 is an About Us, About You, About Me episode
- 75:20 – IF YOU WANT TO BE, DO.
- 76:14 – End of program
3 Key Points:
- It you want to be, do.
- If the goal is to have a successful audio/visual podcast, put all your energy into growing subscriptions.
- John Lee Dumas’ 3 keys to personal success?—make it free, make it consistent, and make it valuable.
Resources Mentioned:
Capability Amplifier
My Podcast with
DAN SULLIVAN
Founder of Strategic Coach®
CANCERPRENEUR
How You, Your Marriage, Family and Business Can Survive and Thrive Through Cancer Diagnosis, Treatment and Recovery
MONEY PHONE
Money Phone: How to Turn Your Smartphone into a Six Figure Money-Making Marketing Machine and Enroll Big Ticket Clients Quickly and Easily with Mobile Text and Video Marketing
