One of the most powerful ways to build your brand, value and visibility is to write a book and get interviewed on podcasts, on TV, radio, in traditional print media and speak.

John Lee Dumas from Entrepreneur on Fire with Mike Koenigs at Digital Cafe Studios

If you’ve ever dreamed of being on the TED stage – given the chance to have your message and legacy immortalized and dramatically improve and improve lives, it’s important that you work on your “core story.”

This is a short summary of who you are, what your “BIG WHY” is, who you serve, what you do, who you do it for and, how you do it…

…while being vulnerable, authentic and raw…

You’ll connect with impact, be memorable and become extremely popular and approachable.

If you want to learn how to create your own “Core Story”, search Google for “Most popular TED Talks”, watch and model them.

Some of the best presentations include:

• Sir Ken Robinson, “How schools kill creativity”
• Simon Sinek, “How great leaders inspire action”
• Brené Brown, “The power of vulnerability”

They’re remarkable, touching, emotional and real.

I’ve spent years working on my own “core story” – thousands of speeches, interviews, videos, articles, seven books and dozens of products.

If you want to make your book and every presentation more effective and emotional, invest some time on yours.

Recently, I had the good fortune of being interviewed by John Lee Dumas on the “Entrepreneur on Fire” podcast.

Here’s that interview.

John started podcasting only two years ago and is now making millions of dollars every year with a minimal staff. He’s built his own reputation by interviewing experts, authorities and leveraging their credibility – just like you can with a book.

In the interview, I share my “Core Story”, “Big Why” and tie it back to my books and business too.

Take a few minutes to listen to this interview – pay close attention to how the core story connects the dots with passion, purpose and service.

Then think about how what you would say if you were interviewed in a format like this.

Please share your comments – I’m very interested to hear your thoughts, questions and comments!