Cross-channel and mobile marketing are powerful tools that many companies aren’t using – but should to dramatically improve their marketing effectiveness. These forms of marketing will allow you to jump from a potential lead to a sale before your competitors have even contacted their leads.
Every prospect should be engaged through multiple forms of marketing or multiple channels including email, mobile text, voicemail, direct mail, video and audio messaging. However, without the right tools and technology, selling with cross-channel marketing has been either difficult or impossible to implement. So how would Steve Jobs want implement cross-channel marketing if he were alive today? He’d automate the entire process to obtain more leads, customers and close sales.
Don’t Wait to Capture
Hidden away in desks or filing cabinets are stacks of business cards that mock us. Why? Because we never followed up with those valuable leads! Talk about leaving money on the table!
Instead of bringing home a stack of business cards from your next trade show or networking event, and never following up, here’s how you can capture contact details and increase your sales:
- An easy-to-use iPhone app can scan information on a business card – and follow up can begin immediately.
- People you meet can text their names and email addresses to a local number.
- Mobile phones can scan QR codes to receive information through video and text.
Now Let’s Connect
You can call it what you like…lead nurturing, lead response, lead management or lead connecting. Regardless of what you call it, once you’ve used apps, QR codes and text messages to capture leads, you need to build a relationship with that prospect. However, it needs to happen quickly or the value of that lead reduces dramatically.
According to research completed by Harvard Business Review, online sales have a short shelf life. When surveyed, at least 85-90% of the companies waited at least 24 hours or more to respond to leads. The average response time was found to be 42 hours. This supports the research led by MIT that found following up is 22 times more effective when a connection is attempted within the first 5 minutes. Beyond an hour, the lead response rate goes down by 10 times or more!
Now what does this all mean for you? You can increase your chances of converting leads into sales with instant and automated follow-up tools. There is no reason why a personalized email, text message or voicemail can’t be quickly sent your leads. Try to think outside the box by developing a quick, 30-second video email to help you stand out from your competitors.
Towards the Close
Using automated tools to capture and connect during cross-channel and mobile marketing will push your business towards closing the sale. Quickly follow up leads across numerous platforms and focus on connecting in a personal way to build trust, you will see your sales increase.
About Instant Customer
Instant Customer provides business owners with effective tools for cross-channel and mobile marketing. With access to 21 different pre-made campaigns, we can show you how to capture, connect and close the sale effortlessly. For 21 videos that will give you lots of “out of the box” ideas to capture, convert and close more leads into sales, visit www.21in10.com.