With Amazon’s Video on Demand through TV service, you can access all of your content that you “own” or rent directly to your television. This important trend is rapidly “dismounting” the old-school television networks like ABC, NBC, CBS, FOX and cable from their stranglehold on the living room.

The music industry got sideswiped first by the free file-sharing platforms like Napster, Kaaza and bittorrents, Apple’s iTunes stepped in and legitimized the business because iTunes offered a one-click, easy to use, fast download and painless integration of music, movies and television content to the iPod and computer.

VIZIO televisions are Amazon-enabled so you can watch programs, movies, television shows instantly. But more importantly, you can watch RSS-feed content as well. That means YouTube and ANYONE can be in the living room.

For us content producers – this is huge. There is now a completely friction-free way to deliver content DIRECT to the consumer into the living room with no extra cost. And with a platform like Mixiv, we’re inches away from direct-delivering our product content anywhere, anytime, any device.

Yahoo’s television widgets are available on Sony, Samsung, VIZIO and LG televisions. Just like the Amazon VOD solution, the technology is built-in to the device you you have direct access to content without going through “old” distribution sources like the networks.

As a consumer we won’t know the difference between broadcast, cable or on-demand. We’ll see high-quality HD content in the comfort of our couch. But like iTunes, we can buy or rent content and watch entertainment, educational material or anything they desire on demand.

One of our major focus areas this year with Traffic Geyser andMixiv is to deliver both free and (your) paid content directly to the living room and the new breed of web-enabled televisions.